Monday, September 16, 2013

Seat virtual advertising debut in 'Crossing Lines' on AXN - The Ball

The Seat will debut in Portugal unprecedented “product placement” virtual. The brand will appeal to Ibiza FR will be well placed “virtually” in several episodes of the new series of the channel AXN, “Crossing Lines”, a crime drama and the first European co-production, with debut scheduled for next September 18.

“This innovative format allows the integration and differentiation of a brand in the scenes of the series through a digital process in local outdoor advertising such as billboards and
billboards. The virtual drive will be the same and simultaneously with campaign billboards Seat in Portugal, “says Mark.

‘Virtual advertising allows, in a simple manner, product placement in content. The process avoids concerns in the production phase, not requiring tailor
script, which takes place once completed after the contents. In each episode identifies the scene that best suits to put the product in question, “adds the Seat.

The series” Crossing Lines “is pursuing a criminal investigation unit to combat crimes that
affecting several European countries. Features a cast of international actors such as Donald Sutherland and William Fichtner.

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