Wednesday, September 11, 2013

New iPhone not impress and Apple shares fall - Público.pt

two new Apple iPhone, especially the so-called low cost , did not impress analysts, who criticize the high price and lack of innovation of the two models, the 5S and 5C.

One day after the launch of two new smartphones , shares of Apple resented and fell 5.44% to $ 467.71 on the New York Stock Exchange.

launch of 5C was seen as an attempt by Apple to regain market share, especially in emerging markets. Only the first reactions are nothing positive.

iPhone low cost will cost U.S. $ 99, but includes a loyalty contract of two years. Unlocked and without a contract, the value of 5C 16GB up to $ 549. And in China, one of the main markets, the value will be $ 730, double the cost of a model from Samsung and other competitors.

The event marked the launch of the iPhone low cost was a “cold shower”: the 5C is “expensive” and the company “has not launched new products” as the long-awaited Apple TV and smart watch, highlights the company Trefis.

Also

Kulbinder Garcha, an analyst at Credit Suisse, proved “disappointed that Apple decided to remain as a seller of mobile high prices.” “Instead of offering attractive prices for consumers, the iPhone 5C moving to a new segment, Apple maintained a premium pricing strategy , directing the target to smartphones between 400 and $ 800, “says the same analyst, adding:” This segment has forecast significant growth over the long term. This decision is good for profitability, but not for growth. “

Kulbinder Garcha adds that 5S, upscale product that replaces the iPhone 5, has no “real innovation” and may suffer from competition from 5C.

“iPhone 5S has a new processor, a camera, a new and improved functionality to capture movement. Are not sufficient to change the game. Are more evolutions than revolutions “also examines Kulbinder Garcha.

Walter Piecyk of BTIG Research estimates, in turn, the price of 5C is too high to reach “consumers who buy phones without signature, which is the norm in many parts of the world,” and especially in China .

“The question is whether Apple provides one day try to win these market” of users of prepaid cards or “want to keep forever as a manufacturer of high-end phones.”

Analysts at Bank of America lowered their outlook for Apple to “neutral”, considering that the price of 5C is too high to allow “increase brand penetration in emerging markets.” Also complained that Apple has not announced – how it came to be thought – an agreement with China Mobile, which has 700 million customers.

new iPhones will go on sale September 20 in the United States, Australia, Britain, China, France, Germany, Japan and Singapore. In Portugal, you may have to wait until December – prices are not yet known, and usually the company repeats U.S. prices, but in euros, without any exchange.

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