The first reaction of markets to new Apple products – iPhone 5S and 5C, the first smartphone low cost Company – was not positive. The company’s shares fell 2.3% to U.S. $ 494.65 on the New York Stock Exchange.
analysts cited by Bloomberg said the presentation on Tuesday had no surprises, because many photos and details of the new iPhones were subject to leaks in recent months, and the event was not aggressive the level of price.
“Many investors had expected an event ‘atomic’ aggressively on price,” said Gene Munster, an analyst at Piper Jaffray Cos.. “Instead, the proper way of Apple, he think they can achieve the objective – gain market share – without crushing profit margins.”
The biggest news was the confirmation of an iPhone low cost (the 5C), which means an important turning point in the company’s strategy. This model will cost $ 99 in the United States, but with loyalty plan. No contract and unlocked, the price of the cheapest version of the 5C, with 16 GB, up to $ 549, a high price.
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